What we do · Room 01 of 04
Brand Strategy
/brand ˈstræt.ə.dʒi/ noun
Know who you are before you build.
Brand strategy is the thinking behind everything your brand says and does: who you are, who you are for and why you are different. We define it before anything is designed, so every later decision has a reason.
A brand without strategy is just a guess.
We look closely at your story, your market and your audience until we find the truth worth building on. That truth becomes your compass for everything that follows. From there, every word, every image, every decision has a reason behind it. Because strategy is not the first step; it is the one that makes all the other steps make sense.
What you get
Four foundations, written down.
Not a deck that lives in a drawer. A foundation your whole team can use.
01
Identity
Your purpose, values and personality, written down so everyone can use them.
02
Positioning
Where you stand in your market, and the space only you can own.
03
Audience Behaviour
Research into who buys, why and how they decide.
04
Brand Differentiation
The one or two reasons to choose you, said simply.
How it runs
Four steps, 4 to 8 weeks.
Step 1
Discover
Interviews, market and competitor review, audience research.
Step 2
Define
Positioning, brand platform and messaging pillars.
Step 3
Design
How the strategy becomes a brief for identity and voice.
Step 4
Deliver
A strategy document your team can actually use.
Questions
Got questions about brand strategy?
You are not alone. Here is what we get asked most, and how we think about it.
What is brand strategy, and why does my business need it?
Brand strategy is the thinking behind everything your brand says and does. It is what makes your identity, messaging and presence make sense together. Without it, you are guessing. With it, every decision has a reason.
How is brand strategy different from branding or brand identity?
Branding and identity are what people see: your logo, colours and voice. Brand strategy comes first. It is the research and thinking that shapes why those things look and sound the way they do.
How long does the brand strategy process take?
Most strategy projects take 4 to 8 weeks, depending on how much research is needed. We would rather take the time to find the truth than rush to a guess.
What is included in brandcomm's brand strategy process?
We work through four core areas: your identity, your positioning, your audience behaviour and what genuinely sets you apart. Each one builds toward a strategy that guides everything you do next.
Do I need a brand strategy if I am just starting out?
Especially then. Starting with strategy means you build the right brand the first time, instead of rebuilding it later once you have figured out who you are.
Let’s talk
It’s for you.
The first conversation is free, and we pick up within one working day.
Tell us where your brand is today. We will tell you honestly where we can help.
